Privacy Notice

Controller Details

WAGIFY LTD, trading as Wagify, is a private limited company registered in England and Wales with company number 17216126. WAGIFY LTD is responsible for personal data used for our platform, accounts, billing, support, security, analytics, marketing, legal compliance, and service improvement purposes.

Privacy questions can be sent to [email protected].

Controller And Processor Roles

• Wagify is usually a controller for platform account, billing, support, security, analytics, service improvement, marketing, legal, and compliance data.
• Operators are usually controllers for client, pet, booking, staff, key, home access, service delivery, and operator website content data.
• Wagify acts as processor when we process operator business data on operator instructions under the Data Processing Agreement.

Data We Collect

• Account data: names, email addresses, phone numbers, avatars, role, authentication identifiers, preferences, and device information.
• Operator data: business profile, services, prices, availability, staff, credentials, insurance, licence details, invoices, payments, taxes, website content, reviews, support cases, and settings.
• Client and pet data: pet names, species, breeds, age, photos, health notes, vaccinations, behaviour, temperament, microchip, vet, medication, allergies, reports, and booking history.
• Booking and communication data: bookings, messages, notes, cancellation details, reports, photos, walk/check-in/check-out data, invoices, payment status, and support records.
• Sensitive operational data: home access notes, access codes, key logs, pickup/drop-off information, emergency contacts, and safety records.
• Location data: precise or approximate device location may be accessed and collected where app features require it. For dog walks, Wagify collects location data only while a walk is active, including when the app is in the background, the phone is locked, or the app is not in use. This is used to record the walk route, distance, duration, live progress, and client report map, and tracking stops when the walk is ended.
• Camera and photo data: Wagify accesses the camera only when you choose to scan a barcode, take a pet-care photo, or upload an image. For photo uploads, Wagify uses the device system picker or user-selected image access rather than broad photo-library access. If you choose to save a Wagify image to your device, Wagify may ask for write-only permission to add that image to your photo library.
• Technical data: IP address, device, browser, app version, logs, diagnostics, cookies, local storage, analytics events, crash data, and security telemetry.

Purposes And Lawful Bases

• Provide accounts, bookings, operator websites, scheduling, payments, invoices, messaging, reports, and support.
• Provide location-based features such as active dog-walk route tracking, distance and duration calculation, live walk progress, report maps, route planning, address lookup, service-area tools, and safety/weather context.
• Let users add photos to pets, bookings, reports, galleries, products, websites, and messages, and let users save or share Wagify-generated or Wagify-hosted images when they choose to do so.
• Perform contracts with operators and users, or take steps before entering a contract.
• Support legitimate interests such as security, fraud prevention, service improvement, analytics, customer support, legal defence, and platform reliability.
• Meet legal obligations including accounting, tax, law enforcement, data protection, consumer, and payment obligations.
• Use consent where required, including for non-essential cookies, some marketing, and optional contact permissions.

Special Category And Sensitive Data

Some records may indirectly include sensitive information about people, for example disability access notes, health-related availability, emergency context, or information entered in free-text notes. Pet health data is not special category data about a person by itself, but it may still be confidential and high risk.

Operators must avoid entering unnecessary personal health or sensitive data and must have a lawful basis for any sensitive data they add.

Sharing

• With operators, clients, team members, and guests where needed for bookings and account use.
• With processors and subprocessors that host, secure, store, email, message, analyse, or support the service.
• With Stripe and payment providers where payments or payouts are enabled.
• With professional advisers, insurers, regulators, authorities, courts, or law enforcement where lawful and necessary.
• With a buyer or successor if Wagify is involved in a merger, acquisition, restructuring, or asset sale.

Storage, Retention, And Offline Sync

Wagify uses cloud storage and, in the mobile app, local device storage for offline-capable field use. This can include bookings, pets, health records, home access details, key logs, messages, reports, and other operational records.

We keep data for as long as needed for the service, legal compliance, disputes, accounting, safety, support, security, and legitimate business purposes. Retention periods vary by data type and account status.

Your Rights

You may have rights to access, correction, deletion, restriction, portability, objection, consent withdrawal, and complaint to the UK data protection regulator. Contact [email protected].